Run your field team, orders, stock and collections in one place.
Sales force automation for pharma distributors in Cambodia: from the medical rep's phone to the office, with one flow and nothing typed twice.
Six problems every distributor knows.
- Orders on paper and chat
Typed again in the office, prices argued later, nobody sure what was promised.
- No view of reps in the field
Which doctors and pharmacies were visited today, and which were missed for a month?
- Stock and expiry mistakes
Selling stock you don't have, or batches too close to expiry; losses found too late.
- Slow collections
Cash in reps' pockets, unclear balances, overdue customers still getting credit.
- Manual approvals
Discounts, leave and expenses wait for a signature or a phone call to the owner.
- No real-time view
Sales, stock, cash and field work known only from spreadsheets, too late to act.
One flow from the field to the office.
The visit leads to the order, the approved order reserves stock, the delivery proof makes the invoice, and the collection pays it off.
- PlanMonthly tour plan
- VisitCheck in, record, give samples
- OrderAt the customer's price
- ApproveUp your hierarchy, by limits
- PickFirst expiry first
- DeliverSignature, photo, GPS
- InvoiceMade on delivery
- CollectUSD or riel, verified
Everything a pharma distributor runs on.
Orders and approvals
Reps order at the customer's negotiated price; floor prices and credit limits are checked, and each order climbs your own approval route.
Inventory
Warehouses, batches and expiry; actual vs. saleable stock; alerts.
Picking and delivery
Pick lists, a deliveries board, and proof of delivery on the driver's phone.
Invoices and collections
Invoice PDFs, cash, credit and installments, aging and credit limits.
Tour plans and visits
Monthly and weekly plans, daily call reports and coverage gaps.
Attendance and leave
Start and end of day with location rules, leave requests and approval.
Trips and expenses
Trip budgets and advances, claims with receipts, selling from the van.
Samples and gifts
Issued to the rep, given at visits, returned and counted every month.
Dashboards and reports
A home screen per role with live numbers, and ready-made reports on sales, collections, field work, expenses and samples, with Excel and PDF.
The work moves on by itself.
- One approval matrix: limits per role for orders, discounts, trips, claims and samples; each request climbs to the first person whose limit covers it.
- Stock that moves itself: approval reserves, picking takes first expiry first, delivery issues stock and makes the invoice.
- Expiry warnings: near-expiry batches flagged early and taken out of saleable stock on your date.
- Alerts that matter: the bell and the menu counts show each person only the jobs that are theirs.
Made for how you work here.
Khmer and English
Each person picks the language.
USD and riel
Your own riel rate; cash in either.
Provinces and districts
One list with short codes.
Weak signal
Visits, proofs and collections work offline.
Your data stays private, correct and safe.
Yours alone
Each company's data is kept apart in the database; no other company can see your customers, prices or sales.
Right people only
A rep sees their own work, a leader the team; cost and margin only for whom you choose.
Stolen passwords fail
Every user also needs a code from an authenticator app, so a password alone opens nothing.
Every action traced
Who changed what and when, before and after, in a log nobody can edit.
Protected from attacks
Behind Cloudflare, with bot checks and no open ports on the server.
Never lost
Backups every night, and your data is kept even if a contract pauses.
Switch on only what you need.
Modules are switched on per company; add more as you grow. Switched off, a module is hidden and its data is kept. Every client runs the same up-to-date platform.
- Core
- Customers
- Products and prices
- Inventory
- Orders and approvals
- Picking and delivery
- Invoices and payments
- Field visits
- Attendance and leave
- Expenses
- Trips
- Samples and gifts
- Targets · on the roadmap
- Market intelligence · on the roadmap
Pricing on proposal.
You pay for the modules and users you need. We look at your team and your workflow first, then send a proposal that fits.
What comes next.
Planned, not built yet. We tell you what is live and what is coming.
Targets and performance
Targets per rep, team, territory and product, and achievement.
Market intelligence
Competitor activity, feedback, stockist and secondary sales.
Online payment
KHQR and Bakong payments, and a customer ordering portal.
Native phone app
A native app for reps, with more work possible offline.
See Pharma SFA with your own workflow.
A live demo on sample data: we walk through a rep's day, an order from visit to cash, and the reports your managers would see.